In 2026, the Philippine marketing landscape is being redefined by the rise of Agentic AI, Social Commerce 2.0, and a “Glocal” Creator Economy.

Campaign CONNECT Philippines brings together the country’s most influential CMOs, creative visionaries, and tech innovators to move beyond the hype. This inaugural event is designed for the “Growth Architect”, the modern leader who must balance aggressive ROI and high-impact social commerce with deep-rooted advocacy and social responsibility.

Our sessions dive into the practicalities of this new era, exploring how Cultural AI is transitioning from basic prompts to AI agents that genuinely understand Filipino slang, humor, and creative intuition. We also examine the Glocal Shift, moving beyond corporate translation to build authentic partnerships with local subcultures, from P-Pop to regional grassroots creators. Additionally, we delve into Experience Marketing, leveraging unified data to connect digital discovery with physical fulfillment while building long-term brand equity.

Join us to gain the agile strategies and ROI-focused frameworks needed to lead with “Pusong Pinoy” (Filipino Heart) in a competitive, automated, and value-driven world.

Richard Fahy

Commercial Director
Richard.Fahy@haymarket.asia

Gerard Timbol

Content and Bespoke Events Lead
Gerard.timbol@haymarket.asia

Madelene Loo

Assistant Event Manager
Madelene.loo@haymarket.asia